Case Study Hispanic Heritage Foundation: Long Term PR Partner for a Non-Profit

Sample Coverage on Hispanic Heritage Foundation


Established by the White House in 1987, the Hispanic Heritage Foundation (HHF) is an award-winning nonprofit that identifies, inspires, prepares and positions Latino leaders in the classroom, community and workforce to meet America’s priorities.

How PRX Made a Difference

PRX is the trusted PR partner of the HHF. HFF has a variety of events, programs and awards that they host every year, in addition to their day-to-day advocacy. PRX works with the HHF to construct storylines around the events they have and brings them to the media, providing feedback along the way on what is and isn’t getting the media’s attention. PRX has helped secure media opportunities, including long-term partnerships with outlets like NBC, the San Jose Mercury and FUSION to highlight the voices of the under-represented.

PRX's innovative model is perfect for non-profits like ours. We work with PRX every month to get the word out about our events, programs, and awards aimed at highlighting the Latino leaders in our community. They are a critical partner for our media strategy.

Antonio Tijerino
Antonio Tijerino President and CEO of the Hispanic Heritage Foundation and former PR Executive at Burson-Marsteller, Nike and Fannie Mae.
Cynthia Pleitez
Cynthia Pleitez Communications and Marketing Strategist at Hispanic Heritage Foundation

Sample Coverage

These are just some of the coverage we got for Hispanic Heritage Foundation.

$29/month membership
$500 per PR campaign

  • Pay just $500 (vs $800) to launch a PR campaign when you have a membership. Pays for itself if you launch more than one PR campaign a year.
  • Hosting and tracking of your media materials
  • Access to PRX’s dashboard and your past campaign data
  • Ongoing maintenance of your previous campaigns and media relationships

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